The direct-to-consumer (D2C) model is gaining traction in the B2B jewelry space. This approach allows manufacturers to bypass traditional retail channels, offering their products directly to retailers or even end consumers. The benefits include higher margins, better control over brand messaging, and direct feedback from customers.

For retailers, D2C models offer a wider range of unique products without the need for large inventory investments. This trend is particularly beneficial for custom and small batch jewelry manufacturers, who can now reach a larger audience more efficiently.